These terms cover the text messages PRIMA sends about your reservations. They apply to everyone who receives an SMS from PRIMA in the United States and Canada.
PRIMA VIP INC. (“PRIMA”) operates a reservation service at primaapp.com. Our messaging program, PRIMA VIP reservation notifications, sends you text messages about your own reservation and your own account. It is a transactional program: we do not send marketing or promotional text messages through it.
Messages you may receive include:
You opt in on the booking form at primaapp.com by ticking the SMS box while you complete a reservation. The box is optional, it is not ticked for you, and it reads:
Text me my reservation confirmation and updates from PRIMA VIP (optional). Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out. See our Privacy Policy.
Consent is never a condition of booking. Your reservation completes either way, and if you leave the box unticked we send the same updates to your email address instead.
Where a hotel concierge or other hospitality partner books on your behalf, they confirm to us that you agreed to receive texts about that reservation, and we record that consent against the booking in the same way.
Message frequency varies. We send messages in response to your own activity, so how many you receive depends on how many reservations you make and how those reservations change. We do not send messages on a recurring schedule.
PRIMA does not charge you for these messages. Message and data rates may apply, depending on your plan and your mobile carrier.
Reply STOP to any message from PRIMA to stop all further messages. We also accept STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT. You will receive one confirmation that you have been unsubscribed, and nothing after that.
Opting out is immediate and permanent until you ask us to start again. It does not cancel your reservations: we will continue to send you the same updates by email. It also does not affect one-time sign-in codes, which are a separate security message sent only when you sign in and are not part of this program.
To start receiving messages again, tick the SMS box the next time you book, or email us at the address below.
Reply HELP to any message from PRIMA for help, or email prima@primavip.co. We answer messaging questions at that address.
Mobile carriers are not liable for delayed or undelivered messages. Delivery depends on your carrier and your device, and we cannot guarantee that every message arrives.
The phone number you give us is used to send you the messages described above and is not sold. Our Privacy Policy explains what we collect, why we use it, who we share it with and the rights you have over it.
We may update these terms. When we do, we will publish the new version on this page and update the effective date above.
PRIMA VIP INC., a Delaware corporation with its principal place of business at 2045 Biscayne Blvd, Unit #495, Miami, Florida 33137, United States.
Email prima@primavip.co.