PRIMA brings you guests through hotels, concierges and people they trust. Fill quieter nights and earn from prime tables when you’re already full.
No setup fee. No subscription. No new software to learn.
A discreet pipeline of high-spend guests routed from luxury hotels, residences and corporate networks. The kind of guest you would happily build a night around.
Guests of the city's top properties. In town, and ready to spend.
The residents who eat out four nights a week.
The dinners that close the deal.
Ads cost money whether anyone books or not.
Hotels, concierges and curators already recommend places to eat. PRIMA gives them a way to send guests to your tables, shows you who sent them, and only earns when a booking comes through.
Book now
Open your dining room to vetted guests from the network on the nights you want to fill.
The guest pays nothing.
The restaurant pays a per-guest fee only when guests arrive.
On sold-out nights, guests pay a separate fee to secure a top table; their restaurant bill remains separate. You receive 60% of the booking fee, with the remainder split evenly between PRIMA and whoever sent the guest.
PRIMA sends reservations to the system your team already uses, including SevenRooms, OpenTable, and more.
No separate software or tablet.
Bookings appear with your other reservations.
You decide which tables you offer and what they cost, night by night, and you can change it any time.
Prime tables can carry a deposit or a minimum spend if you want one.
No. PRIMA sends bookings straight into the reservation system you use today and surfaces prime inventory on top of it.
You do. We share market data and benchmarks, but you set the fee per slot, per night, per section. You can change it any time.
Prime fees are collected from the guest at booking, held by PRIMA, and paid to you on a monthly cycle. Deposits follow the same flow.
Yes. Block lists, dress codes, age policies and concierge approvals are all configurable per venue.
Nothing upfront. There is no setup fee, subscription or contract. On standard reservations, you pay only when the guest arrives; on Prime reservations, the guest pays and you receive 60% of the booking fee.
PRIMA brings more people to them.
No subscription, no contracts, live as soon as you say yes.