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Turn High‑Intent Guests Into Predictable Revenue

PRIMA fills seats with travelers and locals already in market and ready to book. Measure every channel and get paid on sold‑out demand.

PRIMA is LIVE in

Why Restaurants Work With PRIMA

High‑Intent Guests

Reach travelers and locals already in the city and actively looking to book a memorable experience tonight or this week.

Monetize Sold‑Out Demand

Offer premium access for peak tables. PRIMA shares 60% of the access fee with your restaurant.

Measure Every Channel

See performance by hotel, concierge, influencer, or promo. Compare covers, revenue, and net margin.

One Platform For Promoters

Manage internal hosts, external promoters, and influencers with unified tracking and payouts.

How It Works

Activate

Connect your reservation system or choose messaging fulfillment. Set table rules and pricing for premium access.

Distribute

Publish inventory to hotels, concierges, influencers, and your own channels via the PRIMA interface.

Settle

PRIMA attributes each seated cover and deposits payouts twice monthly with full reporting.

What The Data Says

41%

Fine dining sales from travelers and visitors in typical pre-COVID years, showing out-of-town guests are a major revenue. National Restaurant Association

53%

Share of U.S. hotel-guest spending that occurs off property, indicating strong demand for local dining. CoStar, 2023

50%

Hotel guests likely to order delivery or dine at outside restaurants during a stay. CGA Strategy, 2025

44%

Diners who get frustrated or stop trying when reservations are hard to make. Toast Data Study

65%

Diners who go directly to the restaurant website to book, reinforcing the value of a clean, direct PRIMA interface. Toast Data Study

25%

Food tourists spend about a quarter of their travel budget on food and beverages, signaling higher spend potential. UCF citing WFTA

Sources are independent of PRIMA. Linked above.

Integrations And Fulfillment

Works With Your Stack

PRIMA integrates with leading reservation and table‑management systems. Inventory and covers post to your backend automatically.

No System? No Problem

Operate via SMS or WhatsApp with management confirmations, secure links, and full audit trail.

Channel Performance

Attribute every cover to the source. Compare hotels, concierges, influencers, and local marketing in one dashboard.

Controls And Guardrails

Set spend floors, party sizes, release windows, and blackout dates to protect your average check and guest mix.

Frequently Asked Questions

You set rules on party size, spend floors, and release timing. PRIMA routes high‑intent demand to tables that fit your goals and measures realized check size.