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Unlock Sold-Out Tables

PRIMA empowers Hotel and Lifestyle Concierges with guaranteed access to exclusive reservations, transparent reporting, and shared revenue for every guest booking.

Les Clefs d’Or

Proud Sponsor of

PRIMA is honored to support Les Clefs d’Or, the world’s most prestigious association of professional concierges, as an official sponsor.

PRIMA is LIVE in

Why Concierges Choose PRIMA

Access Sold-Out Venues

Unlock impossible-to-get reservations at the world’s most in-demand restaurants, ensuring your guests always receive VIP treatment.

Revenue Sharing

PRIMA generates revenue from every booking and shares that revenue directly with concierges, creating new income streams for your role.

Get Full Credit

Every booking you make is tracked in real time, so you are recognized and rewarded for the value you bring to your property and partners.

Delight Guests

Enhance your guests’ stay with unforgettable dining experiences that elevate satisfaction and loyalty.

We built PRIMA for you

Transparent Reporting and Payments

Concierge Reporting Panel

See every booking, status change, seated count, and commission in one place with real-time sync.

Twice‑Monthly Payments

Payouts land on a predictable schedule for all diners seated within the pay period, with clear accruals.

Easy Administration

Modify, cancel, or adjust reservations in a few clicks. Changes propagate to partners and guest notifications automatically.

Reliable Accuracy

Every reservation and payout is logged with precision, ensuring your trust in PRIMA’s transparent processes.