Hotels and residences

The amenity that actually pays

Your in-house restaurants come first, with the city’s best tables a few taps away.
A dining service for your guests that earns for your property.

No setup fee. No subscription. No new software to learn.

The Fontainebleau's own PRIMA page
Its restaurants, spa and offers, on the property
Hakkasan on the property, opened, with tonight’s tables

Fontainebleau Miami Beach, a live PRIMA build.

A bespoke experience

Your page.
Your offering first.

A booking page tailored to your brand, putting your own restaurants and experiences first.

  • Restaurants and bars

    Your own dining before recommendations around the city.

  • Spa and pool

    Treatments and day passes, easy to book.

  • Events and private dining

    Showcase what’s on at your property.

  • Your promotions

    Update what guests see, whenever you need.

  • A wider audience

    Reach PRIMA members beyond your own guests.

Where should we eat tonight?

Your guests won’t eat with you every night. Help them find somewhere you recommend.

  • Access to hard-to-book tables at the city’s most sought-after restaurants.

  • Live availability and instant confirmations mean fewer calls for your team and more time delivering great service.

  • Get to know your guests better. See where they book and use that insight to make more personal recommendations.

  • New revenue for your property when guests book through your recommendations.

A hotel’s PRIMA list, browsed by a guest

How you earn

Some tables are free to book. In-demand tables carry a booking fee. Your property earns a share of that fee either way.

Free tables 50%

of the fee, and the restaurant pays it for filling the table

50%You earn 50%PRIMA
Prime tables 20%

of the fee, and the guest pays it for a table that is hard to get

20%You earn 20%PRIMA 60%The restaurant keeps

Run your own numbers

Earnings depend on completed bookings made through your page. Free to join, free to use, no subscription.

Beyond the stay

Refer them once.
Earn wherever they book.

Once a guest books through your property, their future PRIMA reservations remain attributed to you; in your city or anywhere else in the network.

PRIMA is live in Miami, New York, London, Paris and Ibiza, with 8 new destinations coming soon.

Ready for your guests.
Easy for your team.

Your branded booking page, shared through the digital channels you already use. Live in 14 days or less, with nothing to install.

Before you arrive on FridayInbox Fontainebleau Miami Beach<concierge@fontainebleau.com> to me 9:14 AM Looking forward to welcoming you. If you would like a table in town, your dining page has tonight’s availability. View dining

In your guest messages

Send your dining link through pre-arrival emails, WhatsApp or a personal recommendation from your concierge.

The Fontainebleau’s own PRIMA page, with its restaurants, wellness and offers

On your website or app

Give guests a direct route to your dining page from your website, hotel app or digital guest directory.

A concierge checking the evening’s bookings on the PRIMA dashboard

At your concierge desk

Book for guests and track reservations and earnings in one dashboard.

A few practical details.

Does PRIMA replace our concierge software?

No. PRIMA handles reservations end to end and surfaces the activity back into your existing concierge log or PMS.

How is the guest attributed to our property?

On the first PRIMA booking made through your concierge or referral link, the guest is permanently tagged to your property in our network.

What does it cost to join?

Nothing.

How long does it take to go live?

Most properties are live within two weeks. Multi-property groups roll out on a schedule designed with your director of guest experience.

Bring PRIMA to your property

Talk to our team about going live in 14 days or less.

Book a call