Bring more
to the table

Give your customers and employees access to sought-after restaurants, and earn when they book.

Great tables.
A reason to come back.

A waterside restaurant at dusk

Access worth having

Give your customers, members and employees access to sought-after tables, at home and away, including reservations beyond the usual booking sites.

A PRIMA booking confirmation on a phone, showing a confirmed table and other restaurants to book

Easy to arrange

Live availability and instant confirmations through your program. Your people book directly, with no calls or chasing for your team.

Your program Earnings this month $12,480 624 completed bookings

New revenue for your business

Receive a share of the booking fee whenever someone completes a reservation through your platform. We handle the bookings and track your share.

View our restaurant partners

Your brand.
Powered by PRIMA.

Offer restaurant booking through your app, website or benefits program. We handle reservations and track the bookings that earn you revenue.

  • Your look and feel. A white-label dining experience under your brand, or built into the app or program you already run.

  • Our booking service. Live availability and reservations handled by PRIMA.

  • Your share, tracked. See the bookings your program generates and what you earn.

The booking service in a sportsbook brand
The same service as a members’ reservations book
The same service in another brand’s colors
The same service again, in a fourth brand
Your booking record DelilahLast Saturday · 2 guestsCompleted$20

They book.
You earn.

Earn a share of the booking fee when your customers, members or employees complete a booking through your program.

Standard bookings 50%

your share of standard booking fees

50%You earn 50%PRIMA
Prime bookings 20%

your share of Prime booking fees

20%You earn 20%PRIMA 60%The restaurant keeps

Standard bookings are free for the diner, with the fee paid by the restaurant. Prime booking fees are paid by the diner. These percentages apply to booking fees, not the restaurant bill.

Run the numbers.

See what dining access could generate for your organization.

We launch together

A four-step rollout,
white-glove from day one.

We map your member or employee profile against your current loyalty or benefits architecture.

Embed PRIMA into your portal. SSO, branded interface and full reporting from launch day.

Internal comms, campaign assets and a co-branded announcement built around your audience.

Quarterly review, fresh inventory drops and a dedicated account lead in every city you operate in.

A few practical details.

Who is this for?

Companies offering benefits to customers, members or employees. PRIMA can form part of a rewards program, premium membership or employee benefits package.

What do our people get access to?

Participating restaurants across the PRIMA network, including hard-to-book tables, with live availability and instant confirmations. Restaurants and availability vary by destination. View all restaurants.

Can it sit within our own app or website?

Yes. PRIMA offers a white-label dining experience under your brand. We work with your team to agree how it fits into your app, website or benefits program.

Do our customers or employees pay to book?

Standard reservations carry no booking fee for the diner. Prime reservations carry a booking fee, shown before they book. The restaurant bill is separate.

How does our organization earn?

Your organization receives 50% of standard booking fees and 20% of Prime booking fees on completed bookings attributed to your program. These shares apply to booking fees, not dining spend.

How are bookings and earnings tracked?

PRIMA attributes bookings made through your program to your organization, so you can see the bookings it generates and your associated earnings.

See what this could look like
for your organization.