your share of standard booking fees
Give your customers and employees access to sought-after restaurants, and earn when they book.
Give your customers, members and employees access to sought-after tables, at home and away, including reservations beyond the usual booking sites.
Live availability and instant confirmations through your program. Your people book directly, with no calls or chasing for your team.
Receive a share of the booking fee whenever someone completes a reservation through your platform. We handle the bookings and track your share.
Offer restaurant booking through your app, website or benefits program. We handle reservations and track the bookings that earn you revenue.
Your look and feel. A white-label dining experience under your brand, or built into the app or program you already run.
Our booking service. Live availability and reservations handled by PRIMA.
Your share, tracked. See the bookings your program generates and what you earn.




See what dining access could generate for your organization.
We map your member or employee profile against your current loyalty or benefits architecture.
Embed PRIMA into your portal. SSO, branded interface and full reporting from launch day.
Internal comms, campaign assets and a co-branded announcement built around your audience.
Quarterly review, fresh inventory drops and a dedicated account lead in every city you operate in.
Companies offering benefits to customers, members or employees. PRIMA can form part of a rewards program, premium membership or employee benefits package.
Participating restaurants across the PRIMA network, including hard-to-book tables, with live availability and instant confirmations. Restaurants and availability vary by destination. View all restaurants.
Yes. PRIMA offers a white-label dining experience under your brand. We work with your team to agree how it fits into your app, website or benefits program.
Standard reservations carry no booking fee for the diner. Prime reservations carry a booking fee, shown before they book. The restaurant bill is separate.
Your organization receives 50% of standard booking fees and 20% of Prime booking fees on completed bookings attributed to your program. These shares apply to booking fees, not dining spend.
PRIMA attributes bookings made through your program to your organization, so you can see the bookings it generates and your associated earnings.